The pen circus

ENSCI Les Ateliers - Directed by Matt Sindal
2013

It all started with a pen. Such a usual and common product that we tend to forget how important it is today. We never ask ourselves how it is made and designed to satisfy our demand.

What if pens would disappear? What if we wouldn’t manufacture them anymore?

By this video, I am not questioning only consumption but most importantly production and industry. Today, companies produce objects and then try to recycle a few amount of material with processes that are not properly though through. However, the Cradle to Cradle theory proposes a new way to design objects with proper materials in order to re-use them infinitely.

The goal of this work is not to explain what Cradle to Cradle consists in, but to attract the curiosity of the viewer in order to push them to involve, search and understand by themselves.